Northbridge Labs
From zero to confident in SQL
Sarah
Career Switcher into Data
“I went from being intimidated by data tools to confidently exploring datasets and presenting insights to non-technical colleagues.”
Full story
I switched careers from operations and spent months feeling like I was “pretending” every time someone said pivot table. Digica Academy started small—filtering, grouping, then layering—so I could build muscle memory without drowning in theory.
The turning point was presenting a cohort analysis to our marketing lead. I didn’t hide behind jargon; I walked through the query logic in simple steps and showed where the data was thin. That honesty landed better than any perfect chart.
Northbridge hired me into a hybrid role because I could translate between data and team leads. Confidence didn’t come from knowing every function—it came from knowing how to explore safely and communicate what I found.